Content enabler and technology provider TV2U has announced the European launch of its TARA TV platform ahead of TV Connect 2015. The move follows growing demand from cable operators for TV2U’s managed content service, the company claims, which has already experienced uptake across APAC and the US, and is launching in the UK and Germany.
As a managed cloud entertainment platform, TARA TV allows operators to introduce an on-demand content service for the first time, or expand their existing service offering. TARA TV gives operators access to live TV, subscription-based and on-demand premium content sourced from Hollywood, Bollywood, and international studios. It also offers access to alternative and unique user-generated content tailored to each subscriber’s tastes, plus music and games from TV2U’s global content network.
TV2U has launched several deployments of the platform to date in Asia, including BV Sports around the Indonesian Super League. TARA TV has also been deployed in the US with cellular provider Nemont.
“Unlike Netflix or any other VoD alternative, TARA TV offers a high level of personalisation beyond the standard recommendation engine,” said Nick Fitzgerald, CEO at TV2U. “It’s all about giving the subscriber what they want, when and where they want it, and on any device they choose. With Europe a key strategic market for on demand content consumption, it was the next logical step for taking TARA TV global.”
TARA TV is designed to accelerate time to market for operators without multiscreen support. In addition to cable operators and mobile service providers, TV2U also has working relationships with set-top box manufacturers.