Cloud video platform Aframe has been selected by Norway’s TV2 for the production of the latest series of factual entertainment show Sporty. This allowed the show’s team to focus on the creative aspects of storytelling, to produce “our best series yet,” explained series editor Steinar Marthinsen.
Sporty follows 10 people getting fit ahead of the 2014 Winter Olympics. The show was filmed in three locations around Norway, before the 450 hours of footage was brought back to base in Oslo. Forty percent of each edit cycle was dedicated to sorting, managing and organising footage for each episode, and faced with big shoots, the team wanted to free up time.
By utilising Aframe as the central location for storing and managing footage in the cloud, users were able to upload and access content on devices from anywhere at anytime. The team could assemble rough cuts and compilations and arrive at the edit with the footage already pre-assembled. The Sporty production team also used Aframe’s Logger solution to annotate footage with logs to make it searchable.
“The level of efficiency Aframe delivered compared to our very well-practiced workflow has genuinely impressed us,” commented Marthinsen. “After three seasons of Sporty, we were skeptical as to how much time Aframe could actually save us, but we were pleasantly surprised. Not only did the show get produced faster than ever, we got to dedicate additional time in the production cycle to storytelling. Creativity is what it’s all about.”
“Factual entertainment has astoundingly high shoot-to-air ratios that make it the perfect use case for the upshot of efficiency that Aframe delivers,” added David Peto (pictured), CEO and co-founder of Aframe. “We’re happy to be at the heart of such quantified time-savings and most of all, to know that our solution is enabling even greater creativity.”
