Dataxis’ latest research identifies 12 operational TV Everywhere (TVE) platforms in the seven most important markets of Latin America (Argentina, Brazil, Chile, Colombia, Mexico, Peru and Venezuela) by the end of 2014′s first quarter.
The ‘TV Everywhere in Latin America 2014’ report revealed that ESPN Play is the TVE service with the highest distribution, with a potential reach of nearly 38.8 homes, 69.9 per cent of the total pay TV markets analysed. Dataxis estimates that the ESPN service grew 64.8 per cent from a potential subscriber base of 23.5 million as of 4Q12 to 1Q14.
Fox Play is in second place, with a 50.5 per cent reach of all pay TV homes in the studied markets, up from 22.5 per cent in 4Q12.
TNT Go and Space Go from Turner ranked third with a potential of 17.4 million subscribers in 1Q14 representing 31.2 per cent of the total of pay TV users in the countries analysed.
There were other options for premium subscribers only - such as Moviecity Play, Telecine Play and HotGo, among others. According to estimates from Dataxis, 6.7 per cent of pay TV subscribers had potential access to Moviecity Play, thereby positioning it as the premium platform with the greatest distribution in the region.
TVE platforms have grown to counteract the growing offer of legal OTTs, which have started to take shape since 2012, by only offering online content access to pay TV subscribers with authentication. In this way, TVE systems have adjusted to the value chain of the pay TV industry and put themselves forwards as a value-added project that seeks to build loyalty with subscribers.
In general, TVE services are available on multiple connected devices and include apps for connected TVs and video game consoles. Where this isn't the case, companies are preparing applications that would allow them to complete a multiscreen strategy.
Dataxis believes that new apps will also be launched in the future for media streamers - such as Chromecast, Apple TV and Amazon Fire TV - allowing users to play streamed content on their TV sets.
This story also appears on IBC’s Content Everywhere.