The QYou has agreed a partnership deal with Multi Channels Asia (MCA) to deliver its TV formats across Asia Pacific.
The move will expand upon The QYou’s rapid growth across 35 countries in Europe, the Middle East and Africa.
Bob Reid, vice president of business development and sales at the QYou, said, “Moving into the Asia Pacific market is a great step forward for us, but also a natural one.
“Consumer viewing habits here are extremely advanced and there is a strong appetite for internet content, and all the imaginative and diverse video it encompasses.
“By teaming up with MCA we can show people that they don’t have to venture online to get their entertainment fix – they can now find it at their fingertips on linear and VoD, without having to waste time searching for the most relevant, captivating content - because we’ve already done that for them.”
The QYou focuses on the curation and programming of short-form video content for the TV Everywhere age, delivering linear and on-demand TV channels, mobile apps, custom shows, and influencer marketing to pay-TV operators and subscription video service providers.
Gregg Creevey, managing director, Multi Channels Asia, said, “The QYou curates the world’s most fascinating and captivating short form videos into a multiscreen entertainment suite for the global subscription TV industry.
“Globally, millennials are increasingly disengaged from pay-TV and The QYou is without a doubt, a perfect partner to bridge the gap between millennials and traditional linear pay-TV in Asia.”