Tata to support Sky Formula One coverage - TVBEurope

Tata to support Sky Formula One coverage

Sky has selected Tata Communications to deliver live broadcast feeds of all 21 Grands Prix. Tata, the official connectivity provider of Formula One, will deliver the feeds
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Sky has selected Tata Communications to deliver live broadcast feeds of all 21 Grands Prix.

Tata, the official connectivity provider of Formula One, will deliver the feeds over its fibre network.

The move is designed to ensure a ‘seamless’ race experience for viewers in the UK, Ireland, Germany, Austria and Italy.

“The integration of our operations in Europe is focused on accelerating innovation and serving our viewers better, and Tata Communications’ global fibre network will help us do just that,” said Keith Lane, director of operations at Sky.

“It’s crucial that we’re able to bring our viewers action-packed, high quality Formula One racing experiences from Grands Prix around the world.”

All video feeds of the 2016 FIA Formula One World Championship season will be distributed live in HD to Sky viewers using Tata’s Video Connect service.

Video Connect enables broadcasters to deliver live video feeds from anywhere in the world over Tata’s IP network, with connectivity to over 240 countries and territories.

“With half a billion viewers globally, Formula One is the world’s most popular annual sporting series, but with races in locations as diverse as the streets of Singapore, the hills of São Paulo and the deserts of Abu Dhabi, it is also a hugely challenging environment for broadcasters,” added Mehul Kapadia, managing director of Formula One business at Tata.

“Bringing fans brilliant, glitch-free viewing experiences requires more than just reliable, superfast connectivity on a global scale.

“As fans increasingly want to be part of the action unfolding on the track, we look forward to exploring future game-changing technologies with Sky to drive innovation in Formula One broadcasting.”

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