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Synamedia appoints former BBC Studios exec to lead addressable advertising business

Scott Kewley was previously MD of TVPlayer

Synamedia has announced the appointment of Scott Kewley as its new VP Advanced Advertising and Data Products to lead the company’s addressable advertising and data monetisation business.

Kewley joins Synamedia from OTT aggregator TVPlayer, where he was MD. He previously worked at BBC Studios as a senior executive charged with developing a new OTT service. Other positions include director of digital entertainment for Virgin Media and international director of engineering at Walt Disney.

“Our track record with customers, strong vision and growth ambitions continue to attract the crème de la crème – and Scott is no exception,” said Jean-Marc Racine, chief product officer at Synamedia. “His impressive media and entertainment industry pedigree makes him the perfect candidate to lead our addressable advertising and data monetisation team – and help our customers to harness the power of data and real-time video analytics to unlock new revenue streams.”

Kewley added: “As a technology innovator in addressable advertising, Synamedia is perfectly placed to support the growing demand from video service providers for data-driven analytics and insights that open up new revenue opportunities. I look forward to joining the team to continue building out Synamedia’s strategy and product proposition in this important area. We are committed to helping our customers to realise their growth ambitions in a world of infinite entertainment.”