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Synamedia accelerates SaaS offerings with Quortex acquisition

Quortex's multi-tenant SaaS technology builds video streams on-the-fly based on the requirements of end users and matched to viewers’ locations, devices and time zones

Video software provider Synamedia has acquired just-in-time processing company Quortex as it looks to enhance its cloud capabilities.

Quortex’s multi-tenant SaaS technology builds video streams on-the-fly based on the requirements of end users and matched to viewers’ locations, devices and time zones. It adapts to unpredictable network, infrastructure and audiences and automatically scales cloud resources up and down, leveraging spot instances that take advantage of spare cloud capacity.

“By pioneering just-in-time video streaming processing and delivery, Quortex has broken new ground with live services that dynamically spring to life when processing a user request,” said Julien Signes, executive vice president and general manager at Synamedia.

“This radical change in the economics of cloud processing will accelerate the migration of live video services to the cloud.”

According to Synamedia, the move enables the company to enhance its cloud video network capabilities by complementing its VIVID Workflow-as-a-Service (WaaS) offering with OTT content processing, disaster recovery, long-tail content processing and live events.

Marc Baillavoine, CEO and founder of Quortex, said, “With our breakthrough just-in-time approach, we have turned the live streaming model on its head, ditching the need to wastefully provision streaming resources just-in-case. We believe that with Synamedia’s global reach and complementary product lines, we can accelerate our mission to transform the agility and cost of streaming and slash its carbon footprint.”

Financial details of the acquisition have not been revealed. Quortex’s customers include Red Bee Media, M6 and beIN Group Media.