STV is the latest broadcaster to lay out its green credentials, announcing it wants to become a net zero carbon business in the next 10 years.
The company has launched new initiative STV Zero which will focus on five key areas:
- energy consumption – a commitment to using renewable energy across all buildings and to reduce business travel and energy usage;
- waste reduction – becoming a zero-waste business by 2030 via a programme of avoid, re-use and recycle and the removal of single-use plastics;
- programme making – STV will partner with industry-wide initiative, Project albert, to achieve net zero carbon emissions on programming, news and current affairs output. It will be an active supporter of Ad Net Zero, the UK advertising industry’s response to achieving environmental sustainability;
- STV will work with its suppliers to create a sustainable supply chain; and
- By using STV’s platform as a broadcaster and producer, the broadcaster will promote sustainable behaviours and raise awareness of environmental issues to inspire long-lasting change amongst its viewers.
STV chief executive, Simon Pitts, said: “STV is in a perfect position as a broadcaster and programme maker to raise awareness of environmental issues and we recognise the crucial role we can play in helping to effect change.
“STV Zero is an ambitious new strategy we hope will galvanise support from our colleagues, partners and audiences.”