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Sony confirms return to IBC

Company will have a stand in Hall 13 as IBC returns as a physical event for the first time since 2019

Sony will be back at the RAI in Amsterdam for this year’s IBC Show.

The company has confirmed it will have a stand in Hall 13 as part of the event.

“We’re delighted to return to IBC this year after two years of online participation due to the pandemic” said Olivier Bovis, head of media solutions. “We look forward not only to meeting many of our long-term partners, friends and customers, but also to showcase where we know the media industry to be heading and how we are an integral part of that journey.

“We know that value creation, remote and distributed production, sustainable platforms and workflows efficiencies are the cornerstones of any broadcaster or media industry business in the next few years and we will be shaping the future with them to bring production at any scale, anywhere.”

IBC 2022 will take place at RAI Amsterdam from 9th-12th September.