SMPTE has announced a new mission statement, which focuses on facilitating industry interoperability by setting industry standards, providing relevant education, and fostering an engaged membership community.
The new includes the Society's first formal vision statement: SMPTE enables the technical framework and global professional community that makes motion-picture, television, and professional media available for all humanity to enjoy for artistic, educational, and social purposes.
Moving forward, SMPTE says it will apply these values, vision, and mission statements to specific goals to better serve the global motion-picture, television, and professional media industry.
Within its standards work, SMPTE plans to create a Knowledge Network environment that will "enable state-of-the-art standards-development processes while improving how content is discovered, accessed, and monetised."
SMPTE has also pledged to increase its work within education and continue to build the organisation's global membership.
"The strategic business plan reflects the initiative championed by SMPTE president Matthew Goldman to examine the Society and to establish our guiding principles, vision, mission, and value propositions resulting in this new three-year strategic plan," said SMPTE executive director Barbara Lange. "I look forward to working with current and newly elected SMPTE Board of Governors leadership to achieve the ambitious objectives set out in this plan."