Sky has confirmed it is changing its sport offering with the launch of dedicated channels for the Premier League, football, cricket, golf and Formula One.
The operator will now offer viewers ten dedicated sports channels including Sky Sports Action and Sky Sports Arena, offering rugby union, rugby league, boxing, netball, darts, NFL, tennis, WWE and GAA.
Sky Sports Main Event will "host the biggest events in one place" while Sky Sports News and Sky Sports Mix will be available for all Sky customers.
Sky says the new line-up is designed to grow their customer base and "offers flexibility to subscribe to individual channel packages at a new price." One channel pack will be available for £18 per month, two for £22 and three for £26.
The new channel line-up will also be available to NOW TV users at no extra cost.
The new channels will offer viewers new programming, including: a nightly Premier League debate show on Sky Sports Premier League; masterclasses and coaching clinics from some of the biggest names in sport; live golf previews ahead of selected European and US events; and a number of new documentaries.
Sky is also bringing their full range of digital platforms onto one Sky Sports app.
Barney Francis, managing director of Sky Sports said: “We're dedicating channels to some of our biggest sports, launching a new way to watch the best live action and offering even better digital products too.”
Stephen van Rooyen, Sky UK and Ireland chief executive added: “Sport has been a major part of Sky for 26 years and we're improving our service even further, super-serving existing customers and providing flexibility to a whole new generation of sports fans. We are making sport more accessible and offering even more choice; all part of our continued investment in offering Sky customers an unrivalled service.”