Sky Sports News will be the first broadcaster in Europe with Chyron’s Axis World Graphics cloud-based content creation platform. Details of the deal emerged during IBC2011, writes Carolyn Giardina.
At Sky Studios, BSkyB’s new West London headquarters, Axis World Graphics is being added within a BlueNet workflow that also features Chyron’s Camio graphics management servers, iSQ remote monitoring and playout application, and 10 fully configured HyperX systems that support streamlined graphics creation and playout for Sky Sports News’ on-air graphics. The deal extends the working relationship between the companies.
“We decided to work with Chyron because we felt the company’s product was the best suited to a news operation working with a high volume of data,” said Darren Long, director of operations at Sky Sports News, pictured (left) with Chryon president and CEO Michael Wellesley-Wesley.
The order management system within Chyron’s Axis World Graphics creates a streamlined and efficient workflow, even though news and graphics teams occupy different floors within the Sky Studios facility.
Said Long: “Our operators have found Chyron systems to be very user-friendly, and features such as integrated order management have made it very easy for our staff to order graphics from the desktop, view the graphics, and request or make any necessary changes. Immediately following implementation of the Chyron workflow, we saw a distinct and welcome change in the look of our broadcast product.”
Axis World Graphics is being demoed on Chyron’s stand.