Sky Deutschland has secured the exclusive live broadcasting rights for the FIA Formula E Championship. Sky will broadcast live all races of the new FIA fully-electric racing series, which begins in Beijing on 13 September. The agreement also includes internet, IPTV and mobile rights.
Carsten Schmidt, Sky’s chief officer for sport, advertising sales and internet, said: “With its mix of innovative technology and great entertainment, Formula E is a perfect fit for Sky and our customers. We’re excited about it and are looking forward to the attractive line-up of drivers and the great venues, which make Formula E an innovative racing series with a promise for best motorsport entertainment.”
The live broadcasts on Sky will include half an hour of pre-coverage and 15 minutes of post-race analysis. The highlights of the Formula E will also be available for free on sky.de/mediathek. Sky Deutschland AG, pay-TV provider in Germany and Austria, has more than 3.8 million subscribers.
Ali Russell, director of media at Formula E, added: “Germany has a long and illustrious motorsport heritage and as such remains a key market for Formula E. We’re therefore delighted to be able to announce this deal with Sky Deutschland, which will bring a new era of close, street racing to Germany’s passionate motorsport fans and build further interest ahead of the inaugural Berlin ePrix in May 2015.”