Sky has scuppered hopes for a BritBox distribution deal, The Sunday Times has reported.
ITV and the BBC have successfully secured partnerships with BT, Freeview and Samsung, but Sky said the platform would not offer significant additional value for its customers.
The broadcaster has not ruled out a future deal with BritBox, although it is understood that a distribution deal is now highly unlikely.
A spokesperson for Sky said: “We’ll continue to discuss new partnerships with a range of content providers, but we remain disciplined in investing in those new partnerships where they clearly deliver additional value to our customers.”
Meanwhile industry experts have raised concerns over the platform’s ability to compete with its larger rivals, as it does not have exclusive rights to many of its shows.