Sky and A+E Networks have agreed an extension to their partnership which will see A+E’s brands made available to Sky’s 22.4 million customers across the UK, Ireland, Italy, Germany and Austria.
The pan-territory partnership encompasses A+E Networks’ six brands in Europe: HISTORY; Lifetime; Crime + Investigation; H2; A&E; and BLAZE.
It means Sky customers will now have access to A+E Network’s brands and content via non-linear platforms (including Wahlburgers, pictured). Viewers in Italy will be able to watch A+E content via NOW TV while enhanced content will be available through Sky Go in the UK and Germany.
Rob Webster, group director partner channels, Sky said: “It’s great to have built on Sky’s decade-long relationship with A+E with this pan-European partnership. Customers across all of our regions continue to enjoy world-class content thanks to Sky’s partnerships with companies like A+E who trust us to treat their brands and content as if they were our own.”
Dean Possenniskie, Managing Director, EMEA, A+E Networks added, “I am very pleased that we have created an enhanced long-term partnership with Sky across Europe. It further cements our important relationship and demonstrates A+E Networks’ commitment to delivering the highest quality brands and content to viewers across Europe.”