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Sky acquires social content producer Diagonal View

Acquisition aims to 'broaden Sky’s engagement with a younger, digital-first audience'

Sky has announced the acquisition of social content producer Diagonal View.

The broadcaster says the acquisition will “broaden Sky’s engagement with a younger, digital-first audience, while also enabling Sky Media to offer greater brand-safe digital opportunities to advertisers.”

Sky says it hopes Diagonal View will help accelerate its online growth towards becoming a top five social destination for sport in all its territories and globally.

Diagonal View currently has a worldwide audience of over 15 million subscribers, with its main channel, The Football Daily, reaching thousands of fans.

Diagonal View’s existing leadership team, including founder Matt Heiman, will continue to lead the business within the wider Sky Group.

“The Diagonal View team and I are excited to join forces with Sky,” said Heiman. “Our social channels complement Sky’s current portfolio – the prospect of our incredibly popular Football Daily channels collaborating with Sky, whose pedigree in this space is unrivalled, is extremely exciting.

“Diagonal View knows how to make content that digital natives enjoy watching and engaging with, so this partnership feels like a natural win-win for both us and Sky. We are looking forward to working together in developing innovative campaigns and building on the success of our popular owned channels.”