The Six Nations rugby unions are considering pooling their broadcasting rights for home games, according to reports in The Telegraph.
This model is based on Premier League football and is designed to significantly increase the value of media rights.
The report also notes that the proposal would kill off World Rugby’s plans to create a new World League, based on the leading test nations combining their commercial rights.
An unnamed Six Nations source said the new plan is more viable due to fitting the existing structure, adding that the model would not diminish the value of the World Cup.
The deal would likely not include the rights for tours by the British and Irish Lions, as these are usually sold by the southern hemisphere host nation.