Microphone and audio specialist Shure Distribution UK has changed its official business name to Shure UK.
The rebrand coincides with growth for the business since adopting a vertical market strategy in 2013. The company wants to focus its efforts away from third-party brands and towards Shure’s success in the UK.
Shure recently acquired TES Electronic Solutions in Edinburgh, extending the company’s engineering capacity within the UK and affirming its commitment to the UK market with a new specialist office location.
Shure UK company director Rob Lackey said: “After more than 50 years as a multi-brand distributor, Shure has grown significantly globally and in the UK, allowing us to re-focus UK business activities for continued growth in the years ahead.
“The removal of distribution from our trading title is also necessary to accurately reflect the diverse range of business activity that is critical to our future success. We continue to invest heavily in sales and marketing across all three vertical markets while increasingly delivering best-in-class training to our clients and the broader industry.”