Setanta Sports Ireland has rebranded as eir Sport.
The change follows the broadcaster’s acquisition by Irish telecoms company eir late last year.
Jon Florsheim, managing director of eir’s consumer division, said upon launch, “eir Sport is the new name in Irish broadcasting.”
“Last year we introduced a fresh and modern identity to signal our ambition and evolution. Today is the most tangible proof point yet of our transformation as we become a broadcaster, supplying an amazing range of live sport to customers throughout Ireland.”
“Not only does this provide customers with quality content, we are also letting customers choose how they want to watch that content either at home on the TV or on the go via the Eir Sport app.”
eir also announced a collection of licensing agreements, including the 2019 Rugby World Cup, the full suite of F1 coverage through to 2018 and the Rio Paralympic Games.