Moritz Pohl is set to become head of VoD content at RTL Interactive from 1st October.
In the newly created role, Pohl will be tasked with the significant expansion of TV NOW with exclusive content. He will be responsible for the content of TV NOW with originals, in-house productions, as well as the license acquisition of exclusive and non-exclusive content.
Pohl is currently head of program management at Rundfunk Berlin-Brandenburg (rbb), where he was responsible for programme planning, broadcasting, on-air marketing and programme-related services, including the rbb media library.
Previously, he held various positions in Mediengruppe RTL Deutschland, where he was most recently head of strategic programming until March 2015. In this role, he oversaw planning issues at RTL and NITRO and was responsible for international program research.
"With his extensive program expertise, Moritz Pohl is the right person to develop our exclusive content,” said Jan Wachtel, managing director RTL Interactive. “Together with Moritz, we are consistently pursuing our strategy of developing TV NOW into an independent, full-featured video-on-demand service for mainstream content. "
Commenting on his appointment, Pohl added: "The design of a new, large streaming offer with a clear focus on local and exclusive content is an incredibly exciting task. I am pleased, together with the colleagues of the Mediengruppe RTL, to promote the expansion of TV NOW."