RTL Group has acquired United Screens, the Nordics’ leading muli-platform network, in a deal worth €12.4 million.
United Screens was founded in 2013 and generates over 500 million video views a month on YouTube as well as representing hundreds of influencers in music, lifestyle and entertainment across all social media platforms.
“This acquisition is another step in accelerating our ‘Total Video’ strategy, as United Screens strengthens our MPN presence in Europe,” said RTL Group CEO Bert Habets, who has become chairman of the board of United Screens following the deal.
“RTL Group is the only European company to offer advertisers pan-European digital video campaigns in premium and brand-safe environments,” Habets added.
United Screens is based in Stockholm, with offices in Oslo, Norway and Helsinki, Finland. RTL Group plans to invest €2.6 million to fund the company’s growth plan across the Nordic region.