Ross Video has made its 17th acquisition since 2009 after agreeing a deal to buy media asset workflow solutions company Primestream.
The deal takes Ross Video’s employee number to over 1,000.
The acquisition will see the Primestream portfolio and teams led by president/CEO Claudio Lisman and EVP Namdev Lisman, along with the company’s R&D and technical support teams, all transition over to Ross.
The company says it intends to blend its Streamline media asset management solution with the Primestream products over time, to create a fully converged graphics and production asset management platform.
Speaking about the deal, Lisman said: “We are extremely proud of what we have achieved here at Primestream, from both a solutions development and customer engagement perspective. We have built an exceptional team that’s very customer-centric in approach. In joining Ross, we are joining a like-minded group that will help us reach new international markets, scale much more effectively and realise our aspirations.”
Ross Video CEO David Ross added: “Ross is unique in the live production space, not just because of the depth of our product portfolio, but the emphasis we have consistently placed on solving customer problems, regardless of the technology platform in use. Acquisitions have played an important role in our success and this acquisition – our largest to date – will be no exception, I’m sure. The combination of Primestream MAM and media tools plus our world leading automation, graphics, and powerful newsroom computer system tools is extremely enticing and will provide customers with a truly world-class, end-to-end integrated Media Asset Management solution.”
