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Reuters and PGA TOUR club together for highlights distribution

Reuters signs three sports partners to Action Images

Reuters has signed the PGA TOUR, Professional Squash Association and Lagardère Sports to its sports media agency Action Images, enabling these partners to distribute sports highlights on the Reuters Connect Platform.

The PGA TOUR will make available tournament previews, round-by-round recaps, player interviews and press conferences for media broadcasters across all PGA TOUR events.

The Professional Squash Association aims to provide daily coverage for the largest squash tournaments worldwide, including the Allam British Open in May and the PSA World Tour Finals in June.

Lagardère Sports plans to offer a variety of football highlights from the ASEAN Football Federation, as well as other content focused on sports in Asia.

Reuters Sports VP Rob Schack said: “Action Images is in a unique position to apply its know-how to help sports leagues and rights holders to create and distribute coverage from their events.

“Reuters news clients are thirsty for easier access to a more diverse selection of sports highlights and content that only the leagues can produce.”