ITV and BBC Studios have announced the appointment of Reemah Sakaan as the CEO of BritBox International, tasked with overseeing the streaming service’s planned launch in up to 25 countries worldwide.
Sakaan, who is currently group director of ITV SVOD will take up her new role at the start of April. She has previously overseen the launch of BritBox in the UK.
The BritBox international management team including Moira Hogan, country manager for Australia and Emily Powers EVP and head of BritBox North America will report to Sakaan.
Carolyn McCall, ITV CEO, said: “The role attracted a very impressive field of external candidates which reflects the strength and appeal of the BritBox brand. Reemah was deservedly successful and I am really pleased that she will lead BritBox internationally.
“BritBox is now firmly established as a global premium brand in a rapidly growing sector. I am confident that under Reemah’s leadership BritBox will continue to grow in our existing countries and successfully expand worldwide.”
Tim Davie, director general, BBC added: “This is an important moment for BritBox and its ambitions to become a truly global brand. We know international audiences are turning to the service for great British television and with Reemah heading up the next phase of growth I am confident we will see further success.”
Sakaan was recently included in TVBEurope’s 2021 Watch List, our list of 25 ‘movers and shakers’ for 2021 and beyond.