QYou Media has partnered with European telecommunications operator Tele2 to make its linear channel of curated web content available through Tele2’s IPTV service in the Netherlands.
Tele2 is moving to expand its IPTV content offer to take advantage of the popularity of online video in the Netherlands. The QYou’s 24/7 channel showcases the best of digital-first creative talent from around the world, covering genres as diverse as music, comedy, children’s entertainment, sports and stunts, packaged and presented for television audiences.
QYou’s partnership with Tele2 is its third deal in the Netherlands, after signing OTT service KNIPPR and developing custom programmes for Ziggo Sport.
Amory Schwartz, QYou executive vice president of sales, said:‘’The Netherlands is one of the most evolved markets in the world when it comes to digital-first content. On YouTube alone Dutch creators collectively account for almost 3 billion views a month.
“Harnessing that popularity for millennial audiences on television is something Tele2 understands and embraces. We’re delighted to partnering with them and further growing our presence in the region.”