Commercial-free channel The QYou has launched what it claims to be the world’s first international 24/7 pay-TV service to bring a selection of high-quality, short-form, internet video content to TV screens. The QYou is available for all pay-TV platforms and supports both on demand and TVE applications. On 1st October, The QYou launched with Beijing-based pay-TV operator, StarTimes.
The channel was founded and created by industry veterans Scott Ehrlich (Fox News, NBC Cable, Real, Divx), Curt Marvis (MTV, CinemaNow, Lionsgate), Les Garland (MTV, VH-1, The Box) and G. Scott Patterson (Lionsgate Entertainment, NeuLion, Engagement Labs), all of whom have extensive histories in both pay TV and digital content.
Programming for The QYou is a curated mix of high-quality ‘produced-for-web’ content from around the world, presented and contextualised by on-air presenters, known as Q-rators. These Q-rators are internet stars in their own right, bringing their audience and sensibility to ensure the authenticity of the programming. Additionally, the channel has been created to be quickly and easily localised.
The QYou is offered commercial-free and represents a unique addition to the linear channel line-up of any pay TV service. The blend of videos featured on the linear channel will be supported with additional videos from top featured artists and creators via operator based VoD.
“Online creators are establishing a new art form in much the same way music videos fueled the popularity and growth of MTV,” said The QYou CEO Scott Ehrlich. “The QYou is committed to doing the same for this engaging and entertaining cultural phenomenon, while also generating meaningful royalties for an entirely new generation of web creative icons, filmmakers and talent.”
StarTimes managing director Michael Dearham noted, “This is a great and timely opportunity to create an engaging pay TV channel that offers high quality, produced ‘made-for-web’ content from the world’s top multi channel networks. We are thrilled to be working with The QYou as we grow our channel offerings.”
This story also appears on IBC’s Content Everywhere.