Firstlight Media has undergone a rebrand to Quickplay two years after it acquired the company from AT&T.
According to the company, the rebrand “capitalises on the instantaneous and lasting recognition of the Quickplay brand as emblematic of streaming innovation”.
Firstlight partnered with Highland Capital in March 2020 to purchase Quickplay for an undisclosed sum. Firstlight founder and CEO Andre Christensen had earlier served as Quickplay’s chief operating officer and head of product development for AT&T.
“As we’ve extended our leadership in cloud-native streaming, it’s become clear to the market that the platform we’ve created is truly differentiated from anything that has come before it,” said Christensen. “Just as it did more than a decade ago, Quickplay today is making huge technology leaps that are enabling operators to capture leadership positions in an increasingly crowded streaming environment.”
Quickplay’s OTT platform is designed to build and run scalable applications in the cloud using cloud-native technologies, including containers, microservices, a service mesh, APIs, and immutable infrastructure.
The company’s clients include Canada’s Sportsnet SN NOW, India’s aha 2.0, PLDT’s Smart in the Philippines and others.