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Presteigne Broadcast Hire appoints new CTO

Simon Atkinson will focus on strategic technology initiatives

Presteigne Broadcast Hire has announced the appointment of Simon Atkinson as its new chief technology officer.

Atkinson joins Presteigne from Camera Corps, where he was responsible for new business and product development.

His new brief at Presteigne includes overseeing all engineering activities including quality control, peak performance assessment, development of strategic technology investment initiatives and market force evaluations.

Speaking about the appointment, Presteigne CEO Mike Ransome said: “Simon is a well-known and acknowledged leader who will bring tight focus to our approach to the rapid changes in our industry by identifying technology trends and marrying our current and future technology hire capabilities with our customers’ evolving needs and purchasing habits.”

Atkinson added, “I am delighted to join an organisation that has demonstrated its commitment to the future with recent major investments in technology, operations, and new staff. All of this and more is indicative of a rock-solid platform upon which to further build and accelerate the company’s successful growth and solidify its market-leading position.”