Virtual production and broadcast graphics company Zero Density has welcomed Ofir Benovici as its new chief executive officer.
Benovici will oversee the company’s commercial and product strategy, operations, and ongoing geographical expansion. He’ll also manage the company portfolio as Zero Density targets new verticals and markets.
Benovici joins Zero Density from Avid where he was vice president of product management, focusing on the company’s media and cloud portfolio. Prior to that, Benovici served for over a decade as the vice president of product management and marketing at Orad Hi Tec Systems.
Speaking about his new role, Benovici said: “I’ve followed Zero Density since its establishment and witnessed its great success in recent years. I still remember the very first trade show Zero Density participated in, and I remember being blown away with the level of innovation and quality. Joining such a visionary and talented team makes me excited and humbled.
“I believe Zero Density’s cutting-edge products transform real-time production across industries and I am looking forward to boosting Zero Density’s growth, presence and influence further.”