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StreamAMG makes key appointments as it continues to grow

Alex Hunte joins the company as product director, having previously worked at Tottenham Hotspur and UEFA

StreamAMG has made two senior hires with Alex Hunte joining the company as product director and Jonathan Rigby as director of commercial strategy.

Hunte joins the company after spending more than three years at Tottenham Hotspur where he was head of digital products, having previously led broadcast productions at UEFA for various events including UEFA Euro 2008 and the UEFA Europa League.

left to right: Alex Hunte, Jonathan Rigby, Hugo Sharman

Rigby has worked as CMO and commercial director for a number of sports brands, including Manchester United, BBC, British Cycling and most recently the 2023 UCI Cycling World Championships.

CEO of StreamAMG Hugo Sharman said: “We are delighted to welcome Alex and Jonathan to StreamAMG.  They are bringing extra depth and leadership to an already strong management team, and I’m incredibly excited to work with them. The business is in great shape, and they will be key to our next phase of growth.”

According to the company, its revenue has doubled, and its EBITDA (earnings before interest, taxes, depreciation, and amortisation) has increased fourfold since PA Media Group acquired it in 2017.

StreamAMG now delivers over 20,000 live events across sports and betting/gaming clients every year, including over 3,500 in tennis alone for both the men’s and women’s professional games. The company has also increasingly diversified into numerous other sports – including golf, basketball and more.