Talk us through an average day in your role
My role is centred on connecting with members and ensuring they get the most value out of their IABM membership. A typical day might involve introducing new IABM members to our Member Engagement and Growth team, helping them navigate the wide range of benefits available, and exploring opportunities for them to participate in events, training, or initiatives that align with their goals.
Listening is just as important as advising. Those conversations often highlight emerging needs or challenges, which we can then reflect in the ongoing improvement of our services and resources. It’s a collaborative process that helps members feel more connected while giving us a clearer view of how we can best deliver value.
No two days are the same, and that’s what makes it so engaging. One discussion might focus on industry trends and research, while another could be about participation in upcoming events or finding ways to expand networking opportunities. It’s rewarding to see how these interactions strengthen relationships and build a sense of community within IABM, while also keeping us closely aligned with the industry’s rapid pace of change.
How did you get started in the media industry?
My route into the media technology industry wasn’t immediately clear-cut, but looking back, I can see a consistent thread running through each step of my education and career. I began with a master’s in communication in France, followed by a master’s in journalism in London, which together gave me a strong grounding in how media and technology intersect.
From there, I moved into agency roles, working with clients ranging from FMCG to technology, always focusing on the evolution of consumer behaviours in fast-moving, innovative industries. In my most recent agency role, I worked with telecom and technology companies, where the projects gave me valuable experience in fast-paced, tech-driven environments and helped me develop skills in research, consultancy, and client engagement, while also broadening my perspective on how these sectors operate globally.
When the opportunity to join IABM came along, it felt like the natural culmination of my journey so far – bringing together my academic background, my work with FMCG, telecom, and technology clients, and my ongoing interest in how industries adapt to change. As a global trade association at the heart of media technology, IABM was the perfect entry point, giving me the chance to work closely with the companies, innovations, and people driving the industry forward. The transition felt seamless, and it’s been incredibly rewarding to be fully immersed in such a dynamic and innovative space.
What training did you have before entering the industry?
Alongside my master’s degrees in communication and journalism, I also completed online studies in digital marketing, which helped me develop a deeper understanding of how digital platforms shape communication today.
A lot of my training came through experience in the roles I held before IABM. I worked across sales, research, and consultancy positions, including time at a major media agency, where I was involved in everything from analysing market trends to working directly with clients on campaigns. Those roles gave me practical exposure to different ways of thinking – balancing analytical work with relationship-building, adapting quickly in fast-paced environments, and understanding how businesses operate from multiple angles.
That mix of formal education and hands-on experience equipped me with a broad skillset that has been invaluable in my role at IABM, where engaging with members and understanding their priorities requires both knowledge and a practical, real-world approach.
Why do you enjoy working in the industry?
I enjoy the pace of the media technology industry and how much it constantly evolves. There’s always something new to learn – whether it’s emerging technologies, shifting trends, or new companies entering the market – and that keeps you sharp and engaged. You can never just rely on what you already know, which makes it an exciting space to work in.
I also value how global and connected it is. Through my role at IABM, I speak with members from every region, each bringing their own perspectives and priorities. Those conversations not only keep me closely aligned with what’s happening across the sector, but they also highlight the strong sense of community and collaboration that exists within it.
What piece of advice would you offer someone looking to explore a role similar to yours?
I would say be confident in reaching out and building connections. This type of role is very people-focused, so being willing to start conversations, ask questions, and learn from others is essential.
It’s also important to be open-minded and creative in how you approach challenges. The media technology industry is full of both established companies and new disruptors, so having the curiosity to understand different perspectives and the confidence to think beyond the obvious can make a real difference.
Finally, don’t be put off if you don’t have a purely technical background. This industry values a mix of skills and experiences, and there’s space for people who can connect ideas, communicate effectively, and bring fresh insight. Those qualities are just as important as technical knowledge in roles like mine.
