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EMG UK shows its support for Pride Month with rainbow flag adorned OB truck

The Nova 125 vehicle will support at a series of live sporting events as well as the Glastonbury Festival before finishing at the Pride 50 show

EMG UK has announced its support for Pride Month by re-branding one of its OB trucks (the Nova 125) with a rainbow flag to complete a tour of live sporting events, stopping off at Glastonbury Festival, before finishing at the Pride 50 Show.

“Having a diverse workforce means we embrace different views, experiences, and outcomes. Holding the values that we do, EMG UK wanted to make a statement in solidarity with Pride Month,” said Wendy Stanborough, head of HR, EMG UK. “Internally we will be running an awareness campaign focusing on allyship and we’re looking forward to Nova 125 taking our message of valuing diversity, inclusion and belonging out to the world.”

On its Pride Month tour, the Nova 125 will support the broadcast of Matchroom Boxing fight between Ogawa and Cordina on 4 June, the Nations League football matches for IMG between England and Italy and England and Hungary at Wolverhampton Wanderers’ Molineux Stadium, the Gallagher Premiership Rugby Final for ITV Sport on 18 June on at Twickenham, and the Glastonbury Festival 22-26 June, before finishing at the Pride 50 Show.

As this is an EMG Group initiative, the company said that more trucks in other countries where the company is present, such as The Netherlands, Belgium and Italy, will be following this example. EMG stated that it “has always taken Diversity, Inclusion and Belonging (DIB) very seriously and collaborates activities across its entities to promote these values and ensure alignment across teams”.