Analyst Jonathan Broughton is joining the European Broadcasting Union in the newly created role of head of strategy.
The organisation said Broughton’s new role will help the EBU plan for the future and ensure its service portfolio remains adaptable to the rapidly changing marketplace.
Broughton is the founder of Workshare Consulting – a technology, media and telecom (TMT) focused consultancy providing research, advice, and outreach services to help businesses understand, plan and action change.
Speaking about his new role, Broughton said: “The next few years are going to see dramatic transformative change for public service media organisations who stand well-placed to take advantage of wide-ranging new technologies and evolving audience needs.
“I’m excited to be joining the ranks of the EBU as head of strategy and am immensely looking forward to working closely with the full breadth of the EBU’s Members.”
EBU director general Noel Curran added: “Jonathan brings with him a wealth of experience working in the broadcast media sector. His insights and knowledge will ensure we are providing the best possible services for our Members in this new competitive broadcasting environment and, in turn, will help public service broadcasters continue to reinvent themselves to maintain their audiences and their relevance.”