At IBC2014 PayWizard, specialists in next generation subscriber management for multiscreen pay TV, will be showing how subscriber management systems (SMS) are helping pay TV platforms, MSOs and VoD service providers develop advanced TV everywhere strategies. Visitors will be able to see first-hand how the company supports multiscreen subscriber management, platform interoperability as well as an array of payment services to enable operators to truly monetise the TV everywhere experience.
The explosion of video-enabled, internet connected devices means the global pay TV market is undergoing significant evolution. With the rise of new platforms, devices and distribution models, it is becoming a strategic imperative for operators to embrace a TV everywhere vision. But behind the scenes many are evaluating how to align subscriber provisioning, billing and payment while creating compelling experiences for an increasingly diverse audience.
“Today it is more important than ever to deliver exciting and compelling TV experiences to consumers – a TV service that fails to deliver as advertised risks angry subscribers clicking on the dreaded unsubscribe or cancel subscription button,” said Jamie Mackinlay (pictured), commercial director, PayWizard. “To monetise the new TV landscape, operators need to deliver content across devices, allowing consumers to access and pay for the content they want, anytime and anywhere, as well as support global payments, and ensure their technology is future-proofed to make sure they can continue to deliver their services when new devices and platforms arise. But delivering this is no easy feat, which is why next-generation SMS are playing an integral role in today’s digital landscape.”
PayWizard Enterprise is an intelligent subscriber management system that provides contact management, data-based marketing and monetisation tools, and a powerful payment application to enable companies to make money from the content they own
“SMS are having a dramatic effect on the viability, competitiveness and profitability of pay TV service providers. PayWizard has been helping pay TV operators around the world with subscriber and revenue management, from the earliest stages of planning to launch and beyond. As an expert in subscriber management with strong technical partnerships, we are actively evolved in helping all aspects of our clients business, from operations to customer support, sales and marketing, PayWizard helps to support long-term strategic planning that improve profitability and growth,” added Mackinlay.
This story also appears on IBC’s Content Everywhere.