PA Group, parent company of the UK’s Press Association, has acquired video streaming company StreamAMG.
PA Group has bought a 61 per cent stake in the company which provides online, high definition video solutions to rights-holders and content owners. Its services include live streaming, webcasting and VoD for organisations and businesses across a range of sectors including sport, education, media and the public sector.
StreamAMG’s clients include a number of Premier League football clubs as well as the BBC and the European Council.
PA says the investment will help the continued expansion of StreamAMG into new territories and sectors including media, sport and racing where PA has strong relationships and demand for live streaming services is predicted to grow strongly.
Clive Marshall, chief executive of PA Group, said: “We are delighted to bring StreamAMG into the PA Group. Video is already a central part of our content proposition to both our media and corporate customers, and the acquisition adds new capability in live-streaming, web-casting and VoD, enabling new and existing clients to monetise content more effectively.
“Not only is StreamAMG’s technology first class but their high-quality customer service and support of client monetisation strategies mark them out from other providers in this sector.”
The acquisition follows PA’s previous investment in social video creation platform, Wochit.