Ooyala, a video, analytics and advertising technology provider, has acquired Nativ, a provider of cloud-based media logistics and workflow software and services. Nativ is Ooyala’s second acquisition within the last nine months, following its purchase of European video ad tech provider, Videoplaza, last October.
By adding Nativ’s media logistics platform, MioEverywhere, to its suite of personalised TV and video offerings, Ooyala’s technology stack now extends to video production, post production, digital content services, broadcast planning and media management for both OTT and on-air content.
The Mio platform is used by content owners and brands including ITV, Audi, Vubiquity, Dolby and the Financial Times (FT). The platform automates business critical processes in content production and packaging, designed to manage content more intelligently and drive down costs. Ooyala plans to operate Nativ as a stand-alone new line of business under the Ooyala brand. Over time it will integrate Nativ’s technologies with its core video publishing, analytics and monetisation platform.
“The new TV marketplace can’t be serviced by legacy broadcast business systems,” said Jay Fulcher (pictured), president and chief executive officer for Ooyala. “New data-driven technologies and services will transform the way broadcasters, media companies and brands operate in the era of multiscreen consumption. A transformation of this scale represents massive opportunity for the innovators that can drive new, future-proofed standards. Nativ’s Mio platform puts Ooyala even further at the forefront of providing a true end-to-end platform that can serve all video business needs end to end, from production through to monetisation.”
Charlotte Yarkoni, president of Telstra Software Group and vice chairman of the board for Ooyala, added, “Combining Nativ’s technology and team with Ooyala is a big step forward in executing our shared vision for a consolidated, global leader in personalised cloud TV and video. Nativ opens a lucrative new line of business for Ooyala. Following its acquisition of Videoplaza last October, it provides key media management and broadcast planning technologies that will extend the reach and power of its video, analytics and advertising offerings. Ooyala will stand out as a trusted provider who can meet the needs of broadcasters and media companies every step of the way.”
“For Nativ, becoming part of Ooyala enables us to catapult our business into a new phase of rapid growth, at global scale. We have a very strong shared vision for enabling the world’s broadcasters and media companies to more easily, and more profitably, adapt to the major shifts in TV industry technologies and business models,” added Jon Folland, chief executive officer of Nativ, who will remain part of the Ooyala executive team under Fulcher’s leadership. “With the backing of Telstra and their commitment to making the ongoing investments to support a rapid pace of innovation, we are now best in class in both stand-alone media logistics software and comprehensive, data-driven cloud TV.”
