Stand-up comedy SVoD service NextUp has launched throughout the UK.
The new offering, which delivers a collection of recorded stand-up performances for £3.50 per month, completed its rollout yesterday.
It comes from the team behind YouTube channel and live comedy night ComComedy, alongside former BBC Worldwide director of comedy and 2Entertain managing director Stuart Snaith.
The stand up roster initially includes the likes of Tony Law, Lou Sanders, Richard Herring, Luisa Omielan, Simon Munnery, Lloyd Langford, Brendon Burns, John Hastings, Miles Jupp, Sean Hughes and Marcel Lucont.
NextUp aims to offer the opportunity to widen exposure in a British comedy broadcasting market 'that has become increasingly closed to alternative voices', with acts receiving a percentage of the platform’s income for every view their content gets.
“The idea for NextUp arose because we as a team found it exceptionally sad that we would come to the Edinburgh Fringe every year and see incredible, lovingly crafted shows, which would maybe tour, but then disappear completely, with only a small handful of comics getting DVD deals,” said co-founder Sarah Henley.
“We personally know hundreds of people who would have loved to have seen those shows but couldn’t make it up to the fringe or don’t live in the towns the tours visit, and our research tells us there are many thousands more who feel the same.”