Rainer Beaujean, who took over as ProSiebenSat.1 Media CEO in March, has said the broadcaster is making its business “storm-proof” and will achieve stronger profitability over time.
Beaujean, who took over from Max Conze, told the company’s annual general meeting advertising revenues in April and May fell by 40 per cent, and so far in June things haven’t got much better.
However, he insisted the broadcaster will achieve profitability “over time.”
Beaujean stated the company’s goal is to be “the leading entertainment and infotainment player in Germany, Austria and Switzerland.”
Mediaset, which controls a 24.2 per cent stake in ProSieben, has called on Beaujean to come up with a credible growth strategy. However, the company has said it does not currently intend to launch a hostile bid to take over the German broadcaster.
