The number of subscription video on-demand (SVoD) homes is forecast to reach 306 million across 200 countries by 2020, according to a new report from Digital TV Research. This is a significant increase from the 28 million subscribers in 2010 and an expected 197 million by the end of 2015. The total will grow by 42 million in this year alone.
The Global SVoD Forecasts report estimates that nearly 145 million SVoD subscribers will be added between 2015 and 2020 (up by 90 per cent). China will increase by 20 million subs, with the US bringing in an extra 22 million, Japan nine million and India more than seven million.
Netflix is forecast to have almost 115 million paying subscribers by 2020, adding 44 million subs between 2015 and 2020. Netflix will have 50.4 million subs in the US by 2020, up by seven million on 2015.
Global SVoD revenues for all operators in 200 countries will reach $26,794 million in 2020; ten times the $2,644 million recorded in 2010 and more than double the $12,375 million expected in 2015. Subscription revenues for Netflix will rocket from $1.8 billion in 2010 to $12.2 billion in 2020.