The founders of Nativ are launching OnFrame, a new B2D media software company, at IBC2017.
The new venture is designed to give users the power to create AI-enabled automated analysis, processing and repurposing pipelines and scale them out "effortlessly and at low cost".
Its pluggable architecture supports a growing array of media processing use cases and the entire platform is cloud-based and API-driven.
The beta version of the platform will be demonstrated in Amsterdam next month.
OnFrame has been founded by Jon Folland (pictured), Gordon Ashworth and Nick Ryan - the founders of media logistics company Nativ, which was acquired by Ooyala in 2015.
Folland said: “We want to provide an API-driven developer platform to capture, process and augment masses of video and audio streams cheaply and scalably, using state of the art machine learning.
"The aim is to generate real-time actionable data and augmented video, tailored by the customer, for their own needs. OnFrame is a unified, open platform that processes both stream and file-based content and un-bundles the features you typically find in expensive, black box systems."