Integrated video production specialist multiCAM has upgraded its Visual Radio solution to simplify social media moderation.
The new solution, which multiCAM will demonstrate at NAB, allows users to control which tweets and Facebook comments to show. Operators can immediately filter and move approved content into the display queue, and quickly overlay graphic scenes to "further enhance the mood."
multiCAM Radio uses artificial intelligence connected to the audio console and real-time analysis to do automated video production.
Stan Walbert, CEO of multiCAM Systems, said: "Visual Radio is all about engaging the audience is a broader way. Terrestrial radio remains a strong medium worldwide, and as broadcasters build onto their traditional audiences with strong online and mobile programming, social media is without a doubt a significant part of the visual element.
"Our new toolset makes it easier for broadcasters to moderate and deliver an engaging social media platform, while audience interaction is amplified through the ability to share video content and provide input across the social network. This is all important to spreading interesting and engaging information, and reaching a larger audience."