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Lucy Murphy named as Sky’s first head of kids content

Murphy has over 20 years of experience in producing and brand managing shows for children’s and family audiences.

Lucy Murphy will take up the role of head of kids content at Sky in November. Murphy has over 20 years of experience in producing and brand managing shows for children’s and family audiences. The newly-created role includes overseeing the children’s section of Sky’s on-demand library which recently saw the the number of episodes of kids shows available increase from 700 to 4,000.

Murphy will also work with ustwo: designers of the successful Monument Valley app, to develop Sky’s new children’s app expected to launch in early 2016. The app will allow children in Sky homes to access shows with safety options such as filters, usage limits and a ‘bedtime’ setting.

As a producer, script editor and development executive, Murphy has worked on over 500 episodes of children’s shows ranging from Horrid Henry, The Gruffalo and Aardman’s Tate Movie Project for a slate of clients from small indies to major international media groups. Most recently she exec produced CBeebies show Bing Bunny for Acamar Films. Murphy is currently creative director and head of content at Azoomee, a new video on-demand platform for kids.

“We are delighted to welcome Lucy to the team. She’ll be fantastic,” commented Stuart Murphy, director of entertainment. “At Sky, we want to make sure we provide loads of great content for everyone in the household and our kids offering is a big part of that. Anyone with young kids knows that they want to watch their favourite shows when they want, wherever they are and over and over and over again. So as well as having the best selection of live channels, making sure we have the best on demand offer and the best kids app in the market is incredibly important. Lucy has considerable experience and expertise to make sure we do just that.”

Murphy added: “I’ve always been passionate about delivering content that connects deeply with kids on many levels. This is an amazing opportunity to do just that with a team that shares my belief that kids matter and that they deserve the very best content provided in the most direct and engaging way. I can’t wait to get started.”