Liberty Global has signed on as a founding member of a new EU initiative set up to support the use of digital technologies to promote environmental sustainability.
The European Green Digital Coalition seeks to encourage companies to commit to establishing science-based targets to reduce greenhouse gas (GHG) emissions by 2030 and becoming climate neutral no later than 2040.
Companies signing the declaration also commit to:
- Investing in the development and deployment of green digital solutions with significant energy and material efficiency that achieve a net positive impact.
- Engaging with relevant organisations to develop standardised, credible and comparable assessment methodologies of the net impact on environment and climate of green digital solutions.
- Promoting cross-sectoral dialogue and contributing to the development of guidelines and recommendations for the deployment of green digital solutions, as well as encouraging workforce upskilling.
In recent months, VodafoneZiggo, Liberty Global’s Joint Venture in the Netherlands, launched its first Green Bond which will be used to finance projects that support the company’s transition towards low-carbon, climate-resilient growth in areas such as renewable energy, energy efficiency, clean transportation, eco-efficient products, technology and processes and green buildings.
In addition, Virgin Media Ireland is working on bringing 100 per cent renewable energy to its access network, while Sunrise UPC in Switzerland has rolled out new technology which increases the energy efficiency of its 5G mobile network. Alongside these energy initiatives, Virgin Media UK launched a five year Meaningful Connections sustainability strategy earlier this month, with the aim of achieving net zero carbon and zero waste operations by the end of 2025.
Mike Fries, CEO, Liberty Global, commented: “We’re proud to be a founding member of the European Green Digital Coalition. Digital technologies have a huge role to play in the fight against climate change and we look forward to utilising our networks and expertise to help deliver a greener and more sustainable future.”
