Iron Mountain Entertainment Services has appointed Lance Podell as SVP and GM.
Iron Mountain’s Entertainment Services division serves the broadcast, film, music and sport sectors, as well as brand archives. Podell will develop and deliver solutions that advance the company’s global leadership position in the media preservation and archive management space.
Podell has previously served at YouTube Spaces and Next New Networks, and holds an MBA from Harvard and an A.B. from Lafayette College.
“Lance is uniquely qualified to lead this division,” said Ted MacLean, EVP, Adjacent Businesses at Iron Mountain. “Content creators and entertainers are more focused than ever on planning for the digitisation of their catalogues, future distribution of their work and the preservation of everything from personal memorabilia to production assets such as sets, wardrobes and studio notes.
“Lance’s track record of serving as a champion for creators will ensure that Iron Mountain Entertainment Services continues to evolve its product and service offerings in ways that remain relevant and critical to our current and future customers in the entertainment industry.”
“Iron Mountain Entertainment Services is the guardian of some of the world’s most important and iconic assets,” added Podell. “I’m honoured to be part of this dynamic, forward-thinking global team, working with our partners to preserve and protect some of the entertainment industry’s generation-defining art, costumes, lyrics, movies, television shows, sports and newsworthy moments.
“As media consumption models change, the entertainment industry needs greater accessibility and insight into both analog and digital content in its archives. Our artificial intelligence/machine learning solutions and industry-leading preservation techniques enable our clients to extract maximum value from their content. I look forward to helping expand our solutions to meet new challenges and demands from the creator community.”
You can read Podell’s thoughts on asset management in the latest issue of TVBEurope.
