Grass Valley has announced the appointment of John Carter as director of business development.
Based in Newbury, UK, Carter rejoins Grass Valley to aid the company in meeting mission critical demands for mass audience sports coverage.
Carter has spent three decades in the broadcast media industry, having previously served as product management VP for EVS, and senior product manager at Grass Valley.
“We are delighted to welcome John back to the Grass Valley team,” said Tim Banks, EMEA sales VP, Grass Valley. “He brings extensive expertise and strategic thinking that will further strengthen our lead position in this key growth market for Grass Valley.
“John is highly regarded and respected by customers, partners and colleagues alike and he will act as a voice of authority evangelising the benefits of our live solutions for UHD, HDR and IP workflows.
“Grass Valley is deeply committed to putting our customers at the heart of everything we do, and as their needs for live and sports change we will collaborate closely to develop innovative approaches designed to ensure they and we remain at the forefront of the industry,” Banks added.