ITV revenue surpasses £1 billion for the first time - TVBEurope

ITV revenue surpasses £1 billion for the first time

ITV has posted total revenue of £1.23 billion for 2015, surpassing the £1 billion mark for the first time. In total, it saw a 33 per cent increase from the £933 million
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Adam Crozier482

ITV has posted total revenue of £1.23 billion for 2015, surpassing the £1 billion mark for the first time.

In total, it saw a 33 per cent increase from the £933 million posted for 2014, including a 23 per cent increase in online, pay and interactive income.

ITV studios has become increasingly international, with 53 per cent of ITV Studios total revenue in the year generated outside the UK (47 per cent in 2014).

Adam Crozier (pictured), ITV chief executive, said, “ITV delivered another strong year as we continue to grow and strengthen the business in the UK and internationally.

“We have a strong programme slate for 2016, with 50 hours more drama as well as major rugby and football tournaments. ITV uniquely delivers the mass audiences demanded by advertisers.

“Continuing to deliver this scale and reach, as well as further strengthening our onscreen performance, remains a key focus for the company and particularly for the new creative leadership in the broadcast business.

In April, ITV completed the £362 million acquisition of Talpa Media in the Netherlands, creator of The Voice.

Crozier continued, “We’ll continue to build scale and to capitalise on the strong demand for high quality content that travels, with a particular focus on investing in creative talent and scripted projects, and working with more channels and platforms in the UK and internationally.”

The broadcaster launched ITV Hub in November, which serves as the new digital home for all of ITV’s online services. Throughout the year, there was a 14 per cent increase in long form video requests and a 42 per cent increase in consumption overall.

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