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ITV Content Store joins the ITBW

The UK’s ITV Content Store is the final broadcaster case study to join the line up for The IT Broadcast Workflow at BAFTA next Tuesday, writes Fergal Ringrose.

The UK’s ITV Content Store is the final broadcaster case study to join the line up for The IT Broadcast Workflow at BAFTA next Tuesday, writes Fergal Ringrose.

Red Bee Media recently launched a new service for ITV to store, enhance and deliver its content to platforms including ITV Broadcasting, Amazon, BT Vision, iTunes, and Virgin Media. This case study, sponsored by Snell, will be presented by Chris Wood, principal software architect at Red Bee Media.

Content Store was an evolution of Red Bee’s digital workflow platform, enabling ITV to control and manage its media, metadata and workflows via generic interfaces with its own systems. Although customer-specific workflows were necessary, they were developed extremely rapidly, yet in a way that was able to grow with ITV’s requirements and ambitions.

Learn about how this agility was achieved through the combination of a Service Oriented Architecture (SOA) approach, BPMS-powered process management and event-driven business logic. Share Red Bee’s experience applying the BXF standard with web services to maintain interoperability with downstream vendor systems.

This completes the line-up of ten very different broadcast case studies from around Europe at The IT Broadcast Workflow event on November 30.

From Discovery Networks’ EMEA playout facility, learn how metadata capture and management can improve operational processes — and the challenges of multi-lingual audio and management reporting across multiple networks

In 2009 Norddeutscher Rundfunk (NDR) Hamburg rolled out new workflows for network- and file- based production. Learn how the new technical system enables parallel and more effective workflows for increased programme output

Sky News HD launched ahead of the British General Election in May 2010. Discover its original technical and production requirements; the advantages of going tapeless HD; and the broadcaster’s plans for the future

How Chellomedia’s Digital Media Centre in Amsterdam moved to a digital workflow — the technologies and practices involved and the benefits that were realised

Sweden’s NTM group branched into television with the launch of local television station 24NT in 2006, followed by 24Corren and 24Norrbotten in 2008 and 24UNT in October 2010. Discover the multiplay model and technical aspects behind this aggressive news channel roll-out

How the creation of ingest, QC, repurposing, asset management, storage, scheduling, playout and subtitling was integrated into a fully digital workflow at AS Levira in Estonia

From RTL-TVI Belgium, learn how media files from multiple sources move between different production platforms without file compatibility problems – how to automate and adopt interop software to bridge the gap between production and MAM environments

Learn how Overon in Madrid adopted IT approaches and file-based workflows to satisfy the growing and changing demands of its clients – and then grew to address new markets and business models

Luxembourg’s Future Entertainment S.à.r.l, part of the Virgin Media Group, will share insight into how it has expanded from initially taking over the group’s premium channels to offering a range of services to help other cable operators, ISPs, mobile and telco operators generate revenue from content

This event is unique: real-life case studies examining the process of technology and operational change in European broadcast television. Book your place now at, or else call Will Phillips on + 44 (0)20 7234 8706.