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Is Amazon preparing to bid on Italy’s Champions League rights?

Company reportedly "determined to win part" of the rights package.

Amazon is reportedly looking to expand its football offering by bidding on Italy’s Champions League rights.

According to newspaper Milano Finanza, Amazon is among a number of potential bidders for the rights to the tournament for the 2021 to 2024 cycle.

Other potential bidders include Sky, Mediaset, Rai, TIM and DAZN.

Sky Italia currently holds exclusive rights to both the Champions League and Europa League in a three-year deal worth around €300 million a year.

It’s unclear how many games Amazon is bidding for, but according to the report the company is “determined to win part” of the rights.

Amazon currently owns the rights to to 16 Champions League group stage and knockout games a season for its Prime Video streaming service in Germany. It is also a domestic broadcast partner of the Premier League, and showed some Bundesliga games in Germany at the end of last season.