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Irdeto launches next-gen piracy solution

Piracy Control is designed to provide rapid detection and enforcement for content owners and operators

Irdeto has launched its next-generation Piracy Control solution.

Designed to provide rapid detection and enforcement for content owners and operators, the online piracy detection and enforcement solution now provides new data-driven web video discovery tools with expert analyst oversight, multi-language site searches, integrated social media and search engine discovery, as well as peer-to-peer (P2P) stream discovery such as SopCast and Ace Stream.

Irdeto stated that these new features enable content owners and distributors to “quickly and accurately” identify and then shut down pirated content across SVoD, direct download and hybrid pirate websites.

Piracy Control is a scalable solution that now offers AI and machine learning for automatic logo detection, text and facial recognition, as well as video fingerprinting for automated tagging of metadata. Irdeto TraceMark forensic watermarking is built into the solution.

“The biggest threat to the content creation industry is content redistribution over the internet,” said Rory O’Connor, SVP, cybersecurity services, Irdeto. “As pirates become more business savvy, content owners, studios and operators need a trusted security partner who has the in-depth understanding of piracy and the technology expertise to implement a robust anti-piracy strategy to disrupt a pirate’s business model.

“Irdeto’s next-generation Piracy Control solution puts the content owner and distributor in the driver’s seat to protect their brand reputation and revenue.”