Imagine Communications has signed a definitive agreement to acquire the assets of RGB Networks, provider of multiscreen video delivery solutions, in a transaction that will include the majority of RGB Networks’ employees.
The acquired assets will be integrated into the Imagine Communications’ advertising management and video infrastructure portfolio. RGB Networks provides IP cloud-based video delivery solutions that help enable media providers to streamline and monetise TV Everywhere and OTT services. The company’s products are deployed in over 400 communication service providers worldwide.
Charlie Vogt (pictured), CEO of Imagine Communications, commented: “The acquisition of RGB Networks, combined with our innovation in video playout and distribution, enables us to strategically navigate the convergence of IP, mobility, and the internet, which has changed the way we consume entertainment and information.
“We also gain an enviable customer base and will continue to support the RGB Networks product portfolio. Equally exciting, we are acquiring a world class technology, operations and sales team, which has been focused on IP and software-based cloud solutions for several years.”
Jef Graham, chairman and CEO of RGB Networks, commented: “By combining our award-winning innovations with Imagine Communications’ vision and resources, our integrated portfolios will greatly advance the transformation of the video delivery landscape. Our customers will benefit from Imagine Communications’ high-touch services, extended support, and a broad portfolio of video playout and networking distribution solutions.”
RGB Networks’ Dynamic Ad Insertion (DAI) technology is designed for ABR and virtualised data-centre/cloud environments, and is structured to manage and execute addressable ad and alternate content campaigns in unison. By integrating RGB Networks’ streaming Dynamic Ad Insertion capabilities into its media portfolio, Imagine Communications hopes to enable the delivery of personalised advertising in real time, across all video stream types, and on subscribers’ preferred viewing devices.
“Today, consumers expect to be able to access movies and TV programming anywhere, anytime, and on any internet-connected device,” said Brett Sappington, director of research at Parks Associates. “Beyond virtualisation of DVR functions, cloud DVR can provide consumers with new on-demand video experiences and operators’ new opportunities for monetisation. By getting the right ad in front of the right audience, new ad insertion technologies may well unlock the vast revenue potential of online video services.”